Verizon pulled off a coup d’ etat over its rivals Cingular, T-Mobile and Sprint by securing an exclusive but limited time partnership with YouTube.
Verizon Wireless will offer YouTube videos through its subscription based V Cast Service. V Cast costs $15 per month or $3 for a single day. This signals YouTube’s first foray into an agreement with a wireless carrier and will put Verizon and its customers ahead of the pack as long as they can hold onto the exclusive arrangement.
YouTube was created with a model that provided access to anyone with internet access and providing an exclusive offering even in a mobile setting runs counter to the key elements that made it popular in the first place.
It also remains to be seen whether or not this exclusive arrangement between Verizon and YouTube (owned by Google) will extend over to GoogleVideo, which used to be a competitor of YouTube prior to the acquisition.
It might also signal to other video providers such as MetaCafe, Ifilm, Brightcove and Microsoft that there is no time like now to provide a mobile solution. In fact if competing services offered up a world wide video service to all wireless carriers it could trump Verizon and leave Verizon holding a very expensive YouTube of funny amateur videos.