Simple programs written by programmers not affiliated with XM nor with Sirius have separately created software programs that allow satellite radio subscribers to tap into a streamed audio version of the radio service from the respective satellite radio websites, and push them out to their cell phones where they can listen to the music.

The programs are named:
PocketXM Radio

XM has sent cease and desist letters, and Sirius is threatening legal action.

The situation points to the failure of both companies to address the needs of their consumers. Both services have brought products to market targeted at releasing people from their cars and letting them listen to satellite radios in other areas. However, both products and services are poor in comparison to MP3 & Itune products.

They have failed to catch on because what you see is not what you get with the players. You have to record in advance of going mobile or else run the risk of getting very poor reception.

XM and Sirius have both missed the obvious (possibly on purpose out of short sitedeness and greed). Most people carry cell phones and with the advance of faster cellular networks, people could have streamed content pushed to their phones.

Despite Samsung’s claims last fall that they were coming out with a satellite capable radio, the option has not caught on. Motorola’s CEO Ed Zander’s was targeted by news casters on the day of the release of the irock due to the fact that Motorola did not have a satellite play with any of their phones on the horizon.

The Samsung phone had been anounced a couple days before the irock stealing some of its thunder. However, in retrospect, Samsung’s product has not shown up, and Apple stole more of the thunder with the Ipod Nano.

The satellite companies have both tried to go it alone designing sub-standard products that don’t deliver what their customers want – music on the go – anywhere with no static or interuptions and the ability to hold/play MP3 or itune files as well.

Until, they get it, fix it and offer it to the public, they will continue to have problems.

This is not the first time that XM has fought this type of battle. During the summer of 2004, XM had to fight off Canadian programmers that had designed products that could record Internet Streamed XM programs and record them to an MP3 file. This allowed their customers to take XM programs on the go 7 months before XM released the Delphi portable, and almost 12 months before portables were widely available.

At some point, you would expect one of these companies to get smart and stop fighting the technology and instead buy it up, and commercialize it. Unfortunately, when you run at a loss quarter after quarter, it must be tough to pull together enough cash to hire a programmer squirelled away in Canada or Texas or somewhere else. After all, it took one of the programmers that has recently been forced to stop selling his software, about an hour to write the program. Makes you wonder, why the team at the Satellite Radio companies can’t kick two or three of their programmers in to low gear and kick out a similar application in a week or two.

Fans put satellite radio on cellphones, draws fire – Yahoo! News