I don’t know if the Marketing team from Microsoft will sign up for marketing lessons from the cast of Jackass 2 any time soon, however, they do seem to have learned a thing or two about product packaging from a prank video.
Don’t get me wrong Microsoft made the prank video themselves about themselves, but they did get the message to themselves, so no one can acuse Microsoft of not talking to themselves effectively. Talking to yourself instead of your customers is not normally the first goal of product packaging, but it seems to work for Microsoft on Zune.
CBS has a nice little video spot taking the black and brown versions of the Zune out of this infamous packaging and putting the device through some of its lite paces.
So will the packaging make the difference here?
Will it help Zune be a Zuccess?
It may not, but at least it won’t hurt things.