Page Rank

Page Rank used to play a large role in Google’s analysis of link popularity for returning successful search results.  But Google doesn’t hire some of the best mathematicians from around the world to build complex formulas for nothing.  Nope, they keep those guys working around the clock in some bunker of a laboratory under Shiloh Mountain working to determine if a websites words contain the right keywords to refer their customer searcher. 

They are trying to stay ahead of the many Search Engine Optimization SEO specialists that learned how to manipulate Googles Search Results by inflating their Page Rank.

LSI

Google now uses new metrics including a system referred to as Latent Symantec Indexing (LSI) which is a process that looks at the incoming links to your website and reviews the content on the page they came from and the header or title of the page at that location.  A referring page with the link to your site will score higher for your site if their content is similar in nature to your page where they are linking to yours.

Link Baiting

The key is that you want to build unique content that everyone on this Google’s Green Earth will want to link in their own webpage or blog.  If you can come up with that content and copyright it until the cows come home, then you can maitain your sites popularity.

Blogs are a great source for contextual referral services.   Sponsors can connect with Blogitive, who will pay bloggers to review and  write about your site with the keywords contextually written up in a way that maximizes the LSI potential and which can spawn more link baiting.  So if you have a website and want to get or keep your natural search engine traffic, you might want to consider baiting that hook and if visitors are important for your business then chumming the water might even land you a bigger Google fish.

Technorati tags: LSI, latent symantec Indexing, SEO, Google Searches, link baiting

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