Here’s a great presentation by Tim Bete where he walks through the process of how non profits or anyone with donors can connect with their donor base using social media tools and best practices.
This presentation is about 60 minutes long. The first few minutes talks about how many non profits and others with donors often fail out of the gate and then given up on their social media campaign. Even though the presentation starts with a bit of a negative, there are definitely a number of very useful examples, tips and perspectives throughout the rest of the presentation. I briefly toyed with the notion of recreating this presentation myself without all the negativity, but thought I’d post the original first. Let me know what you think. How could this presentation be more effective? Does the tone take away from the guts of the content? Is it missing anything?