It’s a Sunday and the kids are playing right outside my door, but I wanted to take a look at some early results from running a Divi split test on evergreen content, an old blog post from five years back that still helps people looking to start a nonprofit corporation 501(c)3.
I was simply running a split test here comparing two banners provided by Corp.net. I wanted to see which one worked best for my own audience. In the future, I will probably try running the better banner against no banner at all. (Have a feeling the banner might make things worse on this particular article in the position I place it, but its just a hunch. Split testing can give me actual data.